LITTLEBIG focuses on formal design. They believe that everyday wear can also be a well-tailored jacket with British punk and rock culture. Unlike other brands, LITTLEBIG has no specific theme for each season, all the inspirations come from the art and music Keita Mawatari, the designer of LITTLEBIG enjoys in his daily life. This is why many Japanese fashionista and celebrity like Suda Masaki enjoys their clothing, and often features them in magazine’s editorials.


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